1-Now let’s suppose that a company create a competitive advantage: it discovers a more efficient way to produce its product (which gives it a small cost advantage) and is able to sustainably increase it ROE from 8% to 10%.
This company now has the following characteristics:
Return On Equity = 10%
Cost Of Equity = 8%
Shareholder’s Equity = $100m
Cash = $0
Value the equity in this company using the following assumptions:
A) Value with with sustainable growth = 0%?
B) Value with sustainable growth rate = 4%?
C) Can this company create value for its investors by reinvesting its cash flows? Explain why, or why not.
2-Conceptual Question: What does the management of the a company that has NO competitive advantage, and is therefore unable to generate a return (ROE 8%) above its cost of equity(COE 8%) need to focus on if it wants to create value for its investors?