What does the future hold for traditional mass-media
What does the future hold for traditional mass-media advertising? If you were the CEO of a major television network, magazine publisher, or newspaper company, what would you be doing now to ensure the livelihood of your company in 10 to 20 years?
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Strengths, weaknesses, opportunities, and threats: Which is the most important? Why? How might your response change if you were the CEO of a corporation? What if you were a customer of the firm? An employee? A supplier?
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The assigned articles for this week contribute an appealing expansion to the utility of the Walker and Mullins research. What are the basic propositions offered? What research design did each article employ?
Consider the notion that a truly effective brand is one that succinctly captures the product offering in a way that answers a question in the customer’s mind. Now, consider these brands (or choose your own): Coca-Cola, Disney, Marlboro, America
One of the common uses of customer relationship management (CRM) in consumer markets is to rank customers on profitability or lifetime value measures. Highly profitable customers get special attention, whereas unprofitable customers get poor service
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Do you think that DNA testing should become a required part of the physical professional athletes are required to undergo? Which laws are relevant to this situation? What does the law say about the Bull's requirements with regard to Eddy Curry?
If DNA replication were conservative (i.e., daughter DNA was comprised of two newly-synthesized strands of DNA), what would sort of bands would you expect from CsCl density gradient centrifugation in the Meselson-Stahl experiment after one generation
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