What does the documentary say about opinion leaders


Problem

A. What do commentators say about consumers' knowledge of wine (or their consumer behavior)?

B. What does the documentary say about opinion leaders? Can you name any opinion leader?

C. What happened in 2008 in terms of wine marketing and branding? This is related to global marketing (international market expansion)

D. How big Lafite's brand value?

E. Who is Kelly Cheng? What does she say?

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