Discussion Post: Consumer Emotions and Price Elasticity
Using a core product or service at your company, address each of the following points:
a) Assess your product/service in terms of price elasticity of demand:
b) Is it elastic or inelastic?
c) Support your answer with a clear rationale
d) Describe the consumer's emotional experience when using your product/service:
e) What emotion does this product/service elicit from its users?
f) What recommendations do you have for evaluating and improving its emotional impact?
g) In the article The Last Mile,?Soman?argues leaders do not focus enough on where consumer decisions actually get made:
h) What does the customer experience look like?
i) What recommendations do you have for evaluating and improving the customer experience?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.