Homework - Learning Activity: SWOT Analysis
Using the same health care organization identified in the first homework, complete a SWOT analysis on the organization over all based on information you gathered when completing the first homework. Use the provided template and submit the completed version.
For more information on how to conduct a SWOT Analysis, you may want to watch the video, Conducting a SWOT Analysis.
Be sure you SWOT Analysis includes each of the following:
Step I: Strengths
First, identity one or two major competitors. Next, consider what does the company/product do better than (or at least equivalent to) the competition. This could be:
1) Specific product attribute advantage.
2) Brand perceived value.
3) Customer service of company.
Step II: Weaknesses
What does the company/product do that is not as good as the competition? How is this going to affect your customer's sales?
Thought needs to be given to how you can compensate for, or overcome these issues. What is the cost of overcoming these issues?
Is it necessary to overcome the issues or are they something you can accept and deal with?
Step III: Opportunities
What area of the market could you enter with some modifications to the product/service or company? The main elements here could include:
1) Change size, shape, or color.
2) Additional services.
3) New packaging.
4) Different distribution points.
5) New promotional focus.
Step IV: Threats
What actions could threaten the product or standing in the market?
1) New competitor entry.
2) Major product failure.
3) Reduction in promotional spend.
4) Customer changes.
5) Changes in the market.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Download:- SWOT-Template.rar