Subject: Marketing
Based on article title: What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions.
Manu Bhandari & Shelly Rodgers (2018) What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions, International Journal of Advertising
Base on this selected research paper:
1. Does the problem statement indicate the variables of interest and the specific relationship between those variables which are investigated? When necessary, are variables directly or operationally?