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What does the brand promise recommendation reveal

Discussion Post: Akron's Children's Hospital

• What is the management-research question hierarchy for Akron Children's Hospital?

• What are the advantages/disadvantages of an observation study for this research?

• What does the brand promise recommendation reveal about what researchers experienced and concluded from their study?

• If you were designing such an observation study, what would you direct researchers to record/look for/listen for?

• What ethical issues would surface in hospital studies in general and this study in particular?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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