I completed the simulation "Managing a Crisis Using PR" and needed to write a summary answering the following questions: Please help me in answering the best way you can!!
1) What does proactive planning mean?
2) What feedback mechanism would you develop in this situation?
3) What is an ineffectual way of deploying this plan? Give some examples of what not to do in this situation.
4) When do you need a proactive crisis management plan?
5) When do you utilize reactive crisis management? What role does PR play in reactive crisis management?