What does price represent to the consumer-the marketer
Problem:
The PRICE "P" is important to the marketer. Yet, when we look at price, it is more than just a dollar figure. What does PRICE represent to the consumer? To the marketer?
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Yet, when we look at price, it is more than just a dollar figure. What does PRICE represent to the consumer? To the marketer?
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Provide a brief overview of the company and why the country you selected may be a potential market.
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