Problem
YouTube Video: "Aveeno Nourish + Moisturize Shampoo "Clinical Study" Free Sample Ver. Commercial (2009)".
A. How they are deployed in the ad?
B. What associations they carry with them, and what distinctions are made. (what makes them unique)
C. Ex. Associated with leave background, scientist
D. Ideology: Why do these associations work?
E. Demographics: What does it tell us about race, gender, sexuality, class, region, nation, ethnicity or any other socio-political concerns?