Assignment:
Answer the following question are given below:
1. We hit on several topics and one includes market targeting. (I usually switch it around and call it target marketing). I would like you to take the online pathway to target marketing.
- Discuss how online resources have changed the way we target the consumers.
- How can social media channels (Facebook, Twitter, LinkedIn...) offer ways to target healthcare consumers?
- What does Google Analytics offer the healthcare marketing professional?
2. I would like to focus on Branding for our discussion.
- What is branding to you?
- What brands have been most influential in your life and why?
- How does branding impact the growth (or decline) of an organization?
- What do you feel are the top branded health systems in the US today?
3. We look at pricing in healthcare. A very controversial topic indeed.
- Consider healthcare pricing in your life experience.
- Did pricing drive any of your healthcare decisions? If so, how?
- What are your thoughts regarding the transparency of pricing in healthcare?
- What can be done to make pricing more understandable for the average healthcare consumer?
4. For our discussion, I would like you to focus on the intermingling of new and traditional media in marketing communications.
- What companies have you witnessed that have effectively combined new and traditional media together (integrated)?
- What traditional and new media do you believe "mix well" for promotional marketing in the healthcare industry?
- What are the potential pitfalls of integrating new and traditional media?
5. - What examples of unethical marketing have you seen in relation to healthcare?
- Should there be tighter controls of what can and can't be said?
- With this in mind, do you feel regulating agencies (such as the FDA) are too slow to react to unethical marketing practices in healthcare? Finally
- What trends do you see in healthcare marketing into the future?
- Is there any specific marketing tool that you believe will be a "game-changer" in the future of healthcare marketing?