The following quote is from your text: "You can't be 5% or 10% better than the competition. You have to be 10 times better. There's a huge lethargy factor - you don't get people to change their bank account, or whatever you're trying to get them to change, if you're 10% better; you've got to be 10 times better." Andrew Anker Venture Capitalist.
Q: What does Andrew mean by this quote? How can you make your business 10 times better than the competition?