Discussion Post
o Suppose that a manufacture wanted to dive headlong into a new market. For example, consider the MICROSOFT SURFACE tablet.
o Naturally, one could expect a lower gross profit margin, considering aggressive (lower) pricing.
o Now consider two ratios--fixed asset turnover and inventory turnover. What do you think would happen to those two ratios, when the manufacturer attempts to "buy market share?"
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.