Problem:
Today, there are more choices for customers when it comes to the hybrid/electric vehicles (see here and here). This means an increased number of competitions for Toyota Prius. What do you think Toyota should do next to overcome this threat? Suggest a sustainability marketing strategy after developing a brief SWOT analysis for Toyota Prius (I suggest identifying significant strengths and then matching them with the opportunities to develop the next big idea for the brand, make sure you think globally). Explain your strategy for the company.