Problem
A. How do you believe Zara differentiates itself from its competitors? For example, consider such questions as: What do you think makes your company special? Why do consumers choose to buy their products over competitors' products? What 'problems' are they solving for customers better than how other companies can solve them? How do they convince consumers that they are the right choice over the competitors?
B. List at least 2 companies that you believe are the primary competitors to Zara For each competitor, using the information described in the text in section 2-2 Forces of Competition, explain if the competitor is Direct, Substitute, New Entrant, Supplier or a Buyer.