What do you think is the more appropriate assumption, Marketing Management

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What do you think is the more appropriate assumption

Problem

What do you think is the more appropriate assumption about the decision rule for Forte's customer? Would it be more appropriate to assume that the customers of Forte follow a share of preference decision rule or the first-choice decision rule?

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Marketing Management: What do you think is the more appropriate assumption

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Marketing Management: What do you think is the more appropriate assumption

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