Problem
Consider the following scenario:
Samantha and William have been married for 22 years. In the past 9 years, William hasn't seen a doctor regularly because he "feels fine." Samantha suspects that he's simply fearful about doctor visits and is concerned about a poor diagnosis, especially since he's witnessed a few of his friends become ill over the years. Samantha convinces William to accompany her to her annual exam, but she wants her doctor to help her convince William to see his own physician.
What do you think could be done to increase the likelihood that this approach is effective?