Assignment
Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.
a. Briefly summarize your selection (macroenvironment).
b. What do you think are the three major trends in your selected macroenvironment that have the potential to impact the marketing of the selected product category?
c. Can the demand for this product category change? Why?
d. Would this demand impact the immediate environment for it?
e. What new competitors, if any, will emerge for it?
f. How should a firm in that product category adapt their product to anticipate the impact on these changes?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.