1. What do you think are the top brands? Why?
2. What do you think are the top luxury brands? Why?
3. Go to https://www.interbrand.com/. Indicate 10 facts that you learned from this website.
4. Select an Industry
- Create a Product Life Cycle for the industry and place products/services in each of the stages.
- List what product/service competes via cost leadership, focus, and differentiation.
5. Select a company.
- Learn more about the company and its brands via its webpage.
- List the SBUs (product categories) for the company
- Place the SBUs on the BCG Matrix.