Question - Analyzing the Marketing Environment- Select one of the macro-environments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category. Briefly summarize your selection (macro-environment). What do you think are the three major trends in your selected macro-environment that have the potential to impact the marketing of the selected product category? Can the demand for this product category change? Why? Would this demand impact the immediate environment for it? What new competitors, if any, will emerge for it? How should a firm in that product category adapt their product to anticipate the impact on these changes?
Reference: Grewal, D., & Levy, M. (2016). M: Marketing (5th ed.). New York: McGraw Hill. ISBN: 9781259446290.