Part 1:
Read the Application Case 8.5, "Social Network Analysis Helps Telecommunications Firms," on pages 375 and 376 of your textbook. Then, answer the following questions:
1. How can social network analysis (SNA) be used in the telecommunications industry?
2. What do you think are the key challenges, potential solution(s), and probable results in applying SNA in telecommunications firms?
Part 2:
Read Application Case 8.6, "Measuring the Impact of Social Media at Lollapalooza," on pages 379 and 380 of your textbook. Then, answer the following questions:
1. How did C3 Presents use social media analytics to improve its business?
2. What were the challenges, the proposed solution(s), and the obtained results?
Part 3:
Read Application Case 8.7, "eHarmony Uses Social Media to Help Take the Mystery Out of Online Dating," on page 383 of your textbook, and answer the following questions:
1. How did eHarmony use social media to enhance online dating?
2. What were the challenges, the proposed solution, and the obtained results?
Your response to each of the six questions must be a minimum of 200 words; therefore, the completed assignment must contain a minimum of 1,200 words.