Case- Revolution Foods: Expansion into the CPG Market
Case Discussion Questions
1. What do you think about RevFoods's re-entry into the CPG market? What is different now, from the times it had done this before?
2. How do the two different businesses (school lunches and CPG products) complement and compete for internal resources?
3. What might be important new areas of investment for RevFoods in order to be successful in their broader vision (i.e., human capital, media, plant and equipment, etc.)?
4. Does RevFoods's expansion increase the likelihood of a successful exit (i.e., being purchased as Plum Organics was by Campbell Soup Company, or holding an initial public offering as Annie's, Inc. did prior to being purchased by General Mills)? Given the investor mix for RevFoods-how patient are RevFoods's investors likely to be before they want to see a return on their investment in the form of an acquisition or IPO?