Problem
Topic: Red Bull's Marketing Communications Purpose: You will apply your understanding of the various marketing and communications strategies to define successful marketing communications, promotions, and PR tactics. In your course textbook, review Case 14-1, Red Bull. Analyze the risks and benefits of the types of promotions and marketing used by Red Bull. List two benefits of their communications and two risks associated with their promotions. Based on their promotions and marketing communications choices, what do you imagine the corporate communication objective at Red Bull's marketing HQ must be? Explain your thoughts clearly and fully in your post.