Discussion Post: Consumer Behaviour
Find, and share an example of consumer fraud, a consumer scam, or a company whose customers data was stolen, (data breach.) Describe what happened. What do you feel companies need to do more of to protect the consumer?
Textboo: Solomon, Michael R., Consumer Behavior: Buying, Having and Being (2019) 13th Edition.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.