Youtube video - AFF2014: Prada hopes to double Asia Pacific sales
Read the end case study in chapter 11 of your textbook entitled, "Does the Devil Really Wear Prada?" Then, answer the following questions:
What do you feel are the best justifications for Prada to issue the IPO in Hong Kong? Are there any downsides to their decision to list in Hong Kong?
Given the downturn in the economy in Hong Kong and China, what do you think Prada's future is in the region?
Why did Prada need to raise additional funds?
What types of foreign-exchange risks does Prada face and what advice would you give them to hedge against their risk?
The essay should be at least 500 words. Be as specific as possible. Be as specific as possible. Submit your answers in a WORD document.
Follow full APA compliance guidelines. Use all resources provided this week to support your assignment completion.