Solved: What do you expect from apple in the future, Marketing Management

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What do you expect from apple in the future

Discussion:

The Case of the New Apple, Inc.

Review the article:

Burrows, P., & Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from

https://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2

• Is Apple's brand in jeopardy following the death of Steve Jobs?

• "There is no place for Apple to go but down." Synthesize the generic strategies and segmentation strategies that Apple can implement to prevent going down.

• What do you expect from Apple in the future ? Will Apple experience a continuation of its current trajectory or will Apple's good fortune change?

Paper should be in the correct APA writing style. Paper should be 4 pages including reference Page

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