Assignment
APA format, please cite the sources well, good citation, good in text citation and references.
Instructions
Written Assignment - Customer Lifetime Value, the Value Chain and Mass Customization
Papers should be four pages in length, excluding cover page and references page which will make it six pages in whole, double-spaced. Use headers to separate major themes or topics. Respond fully. Give examples when appropriate. Be sure to provide your own perspective on each of the questions.
1. . Not all customers have the same value to the organization. What does this mean in terms of managing CRM. How is this related to the concept of Customer Lifetime Value?
2. . Discuss customer anticipation or expectation and customer satisfaction. What does this imply in managing customer relationships?
3. What do we mean by the value chain? Why is this an important concept in CRM?
4. . Define mass customization. How does this concept relate to customer satisfaction and customer retention?
These are the readings; pls use this reading along with outside for the assignment. Please it is also very very important to follow the rubric
below because the professor is really strict and wants everyone to follow the rubric.
https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s17-customer-satisfaction-loyalty-.html
https://learn.umuc.edu/d2l/le/content/165747/viewContent/7317660/View
https://learn.umuc.edu/d2l/le/content/165747/viewContent/7317661/View