What do they say about the market- define and discuss, Marketing Management

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What do they say about the market- define and discuss

Problem

• Use secondary data to learn the size of the U.S. golf market (either number of golfers or rounds played) and to profile the typical, average golfer.

o Show your findings. What do they say about the market- define and discuss.

o Can secondary data address questions related to changes and trends in the U.S. market? Why? Why not?

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Marketing Management: What do they say about the market- define and discuss

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