Can you please help me with these questions in this creative brief template. It is based on Newton running shoe. I attached a copy of the background and objectives that I did previously just to give an idea. Thanks and I appreciate it.
Creative Brief Target Audience
This week, complete the Target Audience section of your creative brief template.
In the audience section, compose a 4-5 paragraph summary that outlines the following:
- Who is the Primary Audience?
- Include the demographics, age group, gender, marital status, etc.
- What should be avoided when creating for this audience?
- What do they believe before we tell them anything?
- Who is the secondary audience that you will be marketing to? Why is this group secondary?