1. What do the terms business ethics and social responsibility mean? Why are they important components of a firm’s overall philosophy in conducting business?
2. How would you characterize the U.S. food service and fast-food industries in 1994; and what critical issues did KFC-USA face in the same year?
3. What was the strategy followed by Pfizer to gain the current dominance it enjoys?
4. What could Pfizer do in the future to improve its prospects for Lipitor?