1. How many paying subscribers does Spotify have? How many are using the service for free (ad-supported)?
2. Has Spotify been successful converting non-paying customers to paying customers?
3. Explain the statement, "Many people think [Spotify] can never get ahead of its costs." How does Spotify's current arrangement of paying record companies make it difficult for them to earn any profit?
4. How much money has Spotify lost since it was founded? How much is Spotify worth?
5. What do most musicians think about Spotify?
6. What is Spotify's solution to its problem? Describe the deal with Sprint as an example of that solution.
7. Your turn: What solution would you suggest for streaming services to become profitable?