Discussion Post: Financial Performance Evaluation
You are writing a book on how to evaluate performance evaluation for a company.
Respond to the following in a minimum of 175 words:
a) Think about some of the influences and measures of company performance that you read about this week.
b) Explain the use of return on assets (ROA) and the price-to-earnings (PE) ratio in evaluating the performance of a company.
c) Write about how to calculate ROA and PE ratio and how market conditions can affect these metrics.
d) Share the ROA and PE ratio for a company you are familiar with. What do these metrics tell you about the financial health of the company?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.