Discussion Post: Marketing
1) Discuss in detail product mix width and product line depth and how they are relevant for marketers.
2) What do marketing managers learn about communicating with and targeting the potential customers from understanding the innovation diffusion process?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Reference
Lamb, C.W., Hair, J., & McDaniel, C. (2020). MKTG: Principles of Marketing (13th ed.). CENGAGE.