1. What do experts say about the macro-environmental trends and forces? Students need to include research from at least five sources accessed through OCLS.
2. Five total in-text citations and references for the General Environment.
b.The Environment Within the Industry: i.This section continues to examine the factors external to the organization within its industry.
1. What is the size of the industry?
2. What are the growth trends?
3. What is the nature of competition for the organization? Students will use Porter's Five Forces Model to examine competition (risk of entry by potential competitors, rivalry among established firms, bargaining power of buyers, bargaining power of suppliers, and substitute products).
ii.Research Requirements:
1. What do experts say about the industry's environment? Students need to include research from at least five sources accessed through OCLS.
2. Five total in-text citations and references for the General Environment.
c.The Organization's Market: i.What are the organization''s main products and services?
ii. What specific benefits do customers get from the products and services?
iii. What are the primary markets and market segments, as defined by the organization?
iv. What are the primary ways that customers learn about the products and services?
v. Approximately what percent of annual revenue is spent on marketing & sales efforts?
d. Purpose or Mission of the Organization: i.Does the organization have a clear sense of mission?
ii. Is there a mission statement and is it communicated to those responsible for accomplishing it?