Assignment: Project Work
Situation Analysis for Under Armour company.
A. Internal environment
a. Description of the company, including current marketing strategies and performance
b. Description of current and anticipated resources (e.g., financial, human, experience, relationships, patents, trademarks)
c. Description of relevant corporate culture and organizational structure
B. Customer environment
a. Who are the current and potential customers (target market analysis)?
b. What do customers do with the products/services (and what benefits are received)?
c. Where and when do customers want to purchase the products (e.g., distribution channels, seasonal effects, situational factors)?
d. Why do customers buy the products, and why do others not buy the products?
C. Industry/Competitive environment
a. Description of characteristics of the industry (e.g., number and types of competitors, type of industry, entry/exit barriers, regulations, competitive intensity, supply/distribution limitations)
b. Analysis of competition, including direct competitors, indirect/substitute competitors, and potential competitors
D. External marketing environment (STEP N)
a. Social/cultural/demographic trends that could affect the company
b. Technological trends/innovations that could affect the company
c. Economic trends that could affect the company
d. Political/legal issues or laws that could affect the company
e. Natural environment aspects (e.g., climate, weather events, natural resource access) that could affect the company
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.