Assignment
Review Case Study, and address the questions that are provided below. In essay format, provide a complete and detailed response to each question. You are required to use your textbook as source material for your essay. Each of the responses should be compiled into a document that consists of at least two pages. Your essay should address the following questions:
o What differences do you see in the marketing approach used for the Regional Medical Center (RMC) as opposed to traditional business marketing approaches?
o What are some barriers that healthcare marketing professionals would have to work around when creating marketing materials for RMC?
o What information did RMC need to gather about the target population before it could establish its program?
o Which of the key marketing functions and techniques discussed in the unit and your textbook reading do you see utilized by RMC in this case study?
o Why was it important for RMC to use marketing approaches and techniques to launch its program?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Case-Study.rar