Problem
• Read Chapter 2 of the textbook and read about different companies that are using technology as a competitive advantage.
• Choose a technology-based company. Discuss its competitive advantage based on the resources it controls.
• Has anyone shopped at Zara? If so, be prepared to share your experiences and observations with your class. What did you like about the store? What did you not like? How does Zara differ from other clothing retailers in roughly the same price range? If you have visited Zara locations in different countries, what differences did you notice in terms of offerings, price, or other factors?