Discussion Post: Factors Influencing an Online Purchase
Think about a recent purchase you made that involved an external search (online).
a) What did the seller do to cultivate a relationship with you as a buyer? What is one thing they could have done better?
b) In terms of the assigned reading, what psychological process(s) were involved in your decision?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.