What did the brand do
Discussions:
Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one-to-one marketing? What did the brand do? Why was it so effective?
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Describe and explain how evolutionary change and revolutionary change differ. What are examples of each?
Search the internet for examples of how categorical data is used in the workplace. As a hint, type "categorical data" followed by a topic of interest
Task: Discuss change management at General Motors. Include: 1) Executive Summary (High-level summary of the key issues in the paper.)
Is conflict something to avoid or embrace?
What did the brand do? Why was it so effective?
Discuss the imperatives for managing change in the workplace. (Give the continuing and complex realities of change.)
What evidence did the author use to support their argument and do you think the source of any evidence used is creditable?
Problem: Define organizational culture, including what makes up its composition. Where does it come from?
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