Question: CEMEX: The Pioneer Multi-Latina.
Innovation is not only related to products and advanced technologies, where companies in Latin America have little to show. But there is a huge opportunity to innovate in the business world. It is the Big T innovation and, as shown by the Cemex case, it can catapult a regional company into the global leagues.
Guide questions - CEMEX (no written assignment):
1. How do you compete in a low-margin commodity-type business with an undifferentiated product?
2. What did CEMEX have to do organizationally to prepare for its new strategic direction?
3. What were the key elements of CEMEX's acquisition strategy saga?
Information related to above question is enclosed below:
Attachment:- AAAStrategy.TheCEMEXCase..rar