Attitudinal and Demographic Factors
Create an 10- to 12-slide Microsoft® PowerPoint® presentation, with notes, for the VP of marketing in which you address the following: Netflix or Galaxy Note 4
• What demographic factors should be considered in a marketing analysis? How should they be used?
• What psychographic factors should be considered in a marketing analysis? How should they be used?
• How do you account for attitudinal factors in marketing this product? What do you look for? How can your marketing choices affect your consumer attitudes?
• Considering the importance of keeping existing customers, what methods might be used to encourage loyalty among existing customers in a service business?
• Cite the assigned readings and at least one outside reference.
Format the presentation consistent with APA guidelines.