What decisions go into process to acquiring a new customer


Problem: Customer Relationship Management (CRM)

Part 1

A. What was your major learning from the readings within this module?

B. What is one question that remains from the readings within this module?

Part 2

A. What role does customer acquisition play into profitability in a company?

B. What decisions go into the process to acquiring a new customer?

C. What do you believe is the best way to acquire a new customer based on the methods covered in the chapter reading? Why?

D. Why are the elements that coincide with the acquisition of new customers?

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Business Management: What decisions go into process to acquiring a new customer
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