Problem: Customer Relationship Management (CRM)
Part 1
A. What was your major learning from the readings within this module?
B. What is one question that remains from the readings within this module?
Part 2
A. What role does customer acquisition play into profitability in a company?
B. What decisions go into the process to acquiring a new customer?
C. What do you believe is the best way to acquire a new customer based on the methods covered in the chapter reading? Why?
D. Why are the elements that coincide with the acquisition of new customers?