Problem
The biggest change in this edition is additional discussion of "data-driven" decisions. What data is available may create implicit (or explicit) biases that will prevent you from looking at the entire possible market. At best, skewed or biased data (relative to your business's philosophy, marketing efforts, and audience) can lead to decisions that do not strenghten your relationship with your core customers while also not expanding your market in ways that are reasonable or sustainable.
Poorly interpreting data due to its gaps or biases may lead to misallocation of capital as surely as not assessing the data that is available.
Discuss your strategies/ideas for avoiding, mitigating, and/or remediating implicit bias or gaps in the data you received and how you might incorporate that into a holistic Risk Management approach.