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What customers want needed in business-to-business marketing

Paper Problem

Read the article. This article discusses how B2B companies and able to measure and deliver what their business customers want. Why is market research and measuring what customers want needed in business-to-business marketing? Why can't decisions always be made based on the manager's experience and intuition?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Management Information Sys: What customers want needed in business-to-business marketing

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