Assignment: You Make the Call
Situation
Jeremy Argyle launched his own clothing label in 2009, vowing to sell his original shirts, sweaters, and ties only through his own stores and on the Internet. To further boost the success his company has had so far, he realizes that it is crucial to keep customers coming back for more. So, like entrepreneurs everywhere, Argyle wants to employ customer retention techniques that will establish a strong foundation for repeat business. You will find jeremyargyle venture's website, which has software capabilities to support customer interactions.
Sources: "Gallivant: Jeremy Argyle,", accessed January 2, 2015; Jeff Haden, "Building His Brand His Way," Inc., July/August 2013, Vol. 35, No. 6, p. ; and "About Jeremy Argyle", accessed January 2, 2015.
a. What customer loyalty techniques would you recommend to Argyle?
b. What information would be appropriate to collect about customers in a database?
c. What specific computer-based communication could be used to achieve Argyle's goal?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.