The textbook uses SWOT (Strengths, Weaknesses, Opportunities, and Threats), but to stay current, SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) is being used in this course. Consider SWOTT as you answer the questions below.
Why do you think the concept of Trends is important when it comes to reviewing an organization's standing in the business landscape?
What current trends do you see impacting organizations and their marketing departments?