Discussion Post
• Evaluate Abercrombie & Fitch's response. What could the company have done better? (Hint: External research should be conducted to understand general advices on how companies should handle PR crisis like this. Then give Abercrombie & Fitch your suggestions on what it should have done. Be in context.)
• Should Abercrombie & Fitch add plus-sized clothing? Why? (Hint: External research should be conducted to understand plus-size apparel market. Then make your recommendation that fits Abercrombie & Fitch.)
Note: This case is a real public relations crisis A&F experienced. When you make recommendations on what changes A&F should make, they are your recommendations, which may be the same as what A&F decided back then or different. Either is fine, as long as your recommendations are logical, reasonable, context-specific, and supported well by your argument/evidence.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.