What could the company do to make the ad more accurate


Discussion

Select an ad (print or video) that highlights a product or service with a positive environmental impact or one that contains greenwashing. Share the link and explain the positive factors and/or the greenwashing. (Hint: sometimes even the good can be hyperbolic, resulting in some greenwashing.) In a minimum of 200 words, supported by textbook evidence and other research, explain if this ad is effective (even if somewhat misleading)? What could the company do to make the ad more accurate or credible?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What could the company do to make the ad more accurate
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