Problem
SWOT Analysis of the Nike Inc social media marketing strategy
I. Outline all components of the SWOT with at least 5, well described elements included in each quadrant.
1. Strengths:
What is the business doing well with respect to its social marketing presence and strategy? Is the business employing any social media marketing best practices?
2. Weaknesses:
What is the business doing poorly with respect to its social marketing presence and strategy? Where are there gaps?
3. Opportunities:
What could the business do differently to improve? Are there any trends that the business could take advantage of? Are there strengths that could be leveraged or gaps that could be filled?
4. Threats:
Who are the business' competitors in the industry? What are business' competitors doing well/better? What obstacles do you think the business is facing? Are there external factors that could be a threat to the business?
II. Summary and Recommendations
1. Summarize your analysis (succinctly highlight the key takeaways)
2. Outline at least three recommendations for improving the social media practices of the brand. Include rationale for your suggestions (the "why").
III. Opportunities for Using SWOT Analysis in Other Scenarios
1. Identify and explain another scenario where a SWOT Analysis would be useful when developing a population health or workplace wellness strategy.