Homework
Instructions
For this homework, read the case study "Mazda and Syzygy". Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:
o What could Mazda learn from eye-tracking software that would be difficult to learn from other observational methods? Would this analysis be considered qualitative or quantitative research? What are the shortcomings of using eye-tracking software? What are the advantages?
o Discuss the ethical issues involved with the use of observation research described in this case.
o How might Mazda use questionnaires to evaluate the usability of the website? Would this be considered qualitative or quantitative? What are the shortcomings and the advantages of using questionnaires?
o Along with eye-tracking observation research and questionnaires, what other research methods could help Mazda assess the usability of its website? Summarize your advice for how Mazda could use complementary methods to obtain a complete understanding of its website usability.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Mazda-and-Syzygy.rar